GuideSocial Media for Contractors: A Practical Routine
A practical approach to maintaining a contractor's social media presence, sharing job photographs, and keeping business information up to date.
Read the guidePractical guides to contractor websites, Google Business Profile, local SEO, photographs, reviews, branding, and running your online presence.

GuideA practical approach to maintaining a contractor's social media presence, sharing job photographs, and keeping business information up to date.
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GuideUnderstand the different roles of a Facebook page and a contractor website, what information to keep current, and where to focus your effort.
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GuideWhen a business logo is useful, how it supports your website and printed materials, and when improving an existing design may be enough.
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GuideQuestions to consider before paying for Yelp leads, how to evaluate the cost of enquiries, and how your own website fits into the decision.
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GuideWhat a contractor website and Google Business Profile can cover, when ongoing local SEO may help, and what to ask before paying for a package.
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GuideHow a contractor website presents your services, work, business details, and contact options to customers researching whom to hire.
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GuideUse job photographs to explain your work. Practical guidance on choosing images, showing before and after work, and keeping a gallery current.
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GuidePractical ways to request genuine customer reviews, share a review link, and respond professionally to feedback about your contracting business.
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GuideUnderstand local relevance, distance, and prominence, plus the roles of your website and Google Business Profile in helping customers find you.
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GuideKeep your Google Business Profile accurate with current services, contact information, hours, and photographs of your work.
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GuideWhen to add a service or location page, how to make it useful rather than repetitive, and how additional pages fit into a growing website.
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GuideWhat a domain-based email address changes for your business, how it fits your website, and what to consider when choosing an email service.
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GuidePresent accurate license and insurance information on your contractor website, with clear wording and details customers can check.
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GuideConsider payment links, processing fees, and customer convenience when deciding how to accept online card payments for your contracting business.
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GuideWhen useful articles belong on a contractor website, what topics to cover, and why a blog should support rather than replace your core service pages.
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GuideA practical guide to thinking through job scope, labor, materials, overhead, and project risks before sending a contracting estimate.
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