Refer a Business to On the Level: How the $100 Reward Works

You probably know businesses whose work is better than their website suggests. A contractor you work alongside, a supplier's customer, or a local business owner may need a first site or a better version of an old one. An introduction can help them find the right conversation—and our referral program rewards qualifying introductions.

You do not have to be an On the Level client to participate. The important condition is that the referred business purchases a website and pays for it in full. Standalone add-on purchases do not qualify for the website referral reward.

Three benefits, stated separately

The payment and the account credit are not the same thing. Existing clients receive account credit, not a second cash payment in addition to it. The referred business's $50 is an add-on credit; it is not described as an automatic reduction in the advertised website design price.

The homepage referral section carries the offer, with service terms available for the website purchase. Discuss any uncertainty with us before relying on a reward.

When a referral qualifies

A person merely viewing the site or sending a message does not trigger a payment. The referred business must purchase a website and finish paying for it. If it uses a design payment plan, the reward is issued after the website has been paid in full, not after its first installment.

There is no limit on qualifying referrals under the published offer. Each qualifying website purchase can earn another reward. That does not mean a lead is guaranteed to buy or that every introduction produces income. Start with a genuine connection to someone who actually needs the service.

How to make an introduction

Ask the business owner whether they would like an introduction. Then contact us with your name, the business name, and the website address if there is one. Share contact details only with the person's permission. A short message about what they need is enough to begin.

Alternatively, send the business our website link and ask them to mention your name when they contact us. Making that connection clear at the beginning is better than trying to reconstruct it after a purchase. If more than one person has been involved or the timing is unclear, ask us to confirm how the referral will be recorded.

What to tell the business you refer

Share the actual offer rather than promising results. Our standard new five-page website is $697 paid in full at launch. A standard redesign is $597. Payment-plan options are available at higher design totals, and standard hosting is $37 per month separately. Extra pages, complex migrations, and special features are quoted in advance.

They review the agreed work before launch, and no deposit is due under the standard offer. The completed website becomes theirs once paid in full; their domain remains theirs. Those are useful details to share. Guaranteed rankings, a certain number of leads, or instant revenue are not part of the offer.

For someone comparing costs, send the website cost guide. For someone unhappy with an existing site, the redesign decision guide can help them explain the problem. The purpose is to make the introduction relevant, not pressure them into buying.

Be open about the reward when recommending us

If you publicly recommend a business because you may receive a reward, make that relationship clear. For example: “I may receive a referral reward if you buy a website through my introduction.” Do not present a paid relationship as an independent customer review, and do not claim experience you have not had. The FTC explains disclosure of material connections in its endorsement disclosure guidance.

You can still make a straightforward introduction without writing an endorsement. A supplier or fellow contractor can simply say that the service may fit what the business is looking for and let the owner decide after reviewing the work and terms.

Start with one useful connection

The best referral is specific: a real business, an actual website need, and permission to put people in touch. Use Make an introduction on the homepage or contact us directly. We can discuss the project with the owner and clarify how the referral applies before anyone assumes a reward has been earned.